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Microcopy matters",[1022],{"type":58},{"type":845,"content":1024},[1025,1031],{"type":848,"content":1026},[1027],{"type":51,"content":1028},[1029],{"text":1030,"type":55},"Small bits of content (button labels, error messages, tooltips) shape the entire experience.",{"type":848,"content":1032},[1033],{"type":51,"content":1034},[1035],{"text":1036,"type":55},"If these are overlooked, even the best UI feels awkward or confusing.",{"type":861},{"type":51,"content":1039},[1040,1042,1043],{"type":833,"attrs":1041},{"name":835,"emoji":836,"fallbackImage":837},{"text":839,"type":55},{"text":1044,"type":55,"marks":1045},"8. Content is scalable, design is adaptable",[1046],{"type":58},{"type":845,"content":1048},[1049,1055],{"type":848,"content":1050},[1051],{"type":51,"content":1052},[1053],{"text":1054,"type":55},"You can reuse and repurpose good content across channels (social, email, print).",{"type":848,"content":1056},[1057],{"type":51,"content":1058},[1059],{"text":1060,"type":55},"If your content is weak, you’ll be reinventing the wheel every time.",{"type":861},{"type":51,"content":1063},[1064,1066,1067,1071,1076],{"type":833,"attrs":1065},{"name":835,"emoji":836,"fallbackImage":837},{"text":839,"type":55},{"text":1068,"type":55,"marks":1069},"9. Design ",[1070],{"type":58},{"text":1072,"type":55,"marks":1073},"frames",[1074,1075],{"type":58},{"type":883},{"text":1077,"type":55,"marks":1078}," content",[1079],{"type":58},{"type":845,"content":1081},[1082,1088],{"type":848,"content":1083},[1084],{"type":51,"content":1085},[1086],{"text":1087,"type":55},"The real purpose of design is to present content in a usable, appealing way.",{"type":848,"content":1089},[1090],{"type":51,"content":1091},[1092],{"text":1093,"type":55},"Think of design as a stage — the content is the show.",{"type":861},{"type":51,"content":1096},[1097,1099,1100],{"type":833,"attrs":1098},{"name":835,"emoji":836,"fallbackImage":837},{"text":839,"type":55},{"text":1101,"type":55,"marks":1102},"10. Quality content saves money long-term",[1103],{"type":58},{"type":845,"content":1105},[1106,1112],{"type":848,"content":1107},[1108],{"type":51,"content":1109},[1110],{"text":1111,"type":55},"Sites with well-planned, future-proof content need fewer costly redesigns.",{"type":848,"content":1113},[1114],{"type":51,"content":1115},[1116],{"text":1117,"type":55},"Investing in good content pays off in conversions, trust, and reduced support costs.",{"type":51,"content":1119},[1120],{"text":1121,"type":55},"11.  A picture says a thousand words - as long as it's not a blurry one of Dave in the warehouse shot on your iPhone 5",{"_uid":1123,"columns":1124,"content":1125,"component":1008},"ffbe2c25-57b8-4697-8e14-91cfe36ae399","1",[1126],{"_uid":1127,"media":1128,"component":1000},"3b08a82e-1e06-4f68-92ab-76b95aa4b856",{"id":996,"alt":997,"name":67,"focus":67,"title":67,"source":67,"filename":998,"copyright":67,"fieldtype":299,"meta_data":1129,"is_external_url":13},{"alt":997,"title":67,"source":67,"copyright":67},{"_uid":1131,"text":1132,"component":988},"a1bb8225-7e3b-49e5-a7f5-e304339fdd1d",{"type":48,"content":1133},[1134,1139,1143],{"type":518,"attrs":1135,"content":1136},{"level":520},[1137],{"text":1138,"type":55},"What can TLB do to help?",{"type":51,"content":1140},[1141],{"text":1142,"type":55},"NOTES - FLESH OUT",{"type":51,"content":1144},[1145],{"text":1146,"type":55},"We're not copywriters, but we understand branding and identity. We can suggest the lexical vibe and imagery inspo.","TLB has been working hard to build something great, bringing in fresh talent, new skills, and a stronger structure","A new website is all well and good...","Article","12",{"id":1152,"alt":1153,"name":67,"focus":67,"title":67,"source":67,"filename":1154,"copyright":67,"fieldtype":299,"meta_data":1155,"is_external_url":13},65035413327782,"A laptop with a blank screen","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F332600\u002F3840x2160\u002F526aaac7a4\u002Fcontent-design.jpg",{"alt":1153,"title":67,"source":67,"copyright":67},"2025-07-03 00:00","content-is-king","chirps\u002Fcontent-is-king",-20,[],"d2e09767-8e63-4dc1-8ce3-2e5ae5a4221f",[],{"name":1164,"created_at":1165,"published_at":432,"updated_at":1166,"id":1167,"uuid":1168,"content":1169,"slug":1254,"full_slug":1255,"sort_by_date":378,"position":800,"tag_list":1256,"is_startpage":13,"parent_id":462,"meta_data":378,"group_id":1258,"first_published_at":1259,"release_id":378,"lang":383,"path":378,"alternates":1260,"default_full_slug":378,"translated_slugs":378},"Rooted in Yorkshire","2025-04-04T09:24:06.512Z","2026-06-24T10:51:38.080Z",650640083,"6153dbaa-ad8a-4f9a-8177-ff269e2d24c2",{"_uid":814,"tags":1170,"title":1164,"author":1172,"content":1173,"excerpt":1181,"subtitle":1247,"component":1149,"readLength":991,"featuredImage":1248,"publishedDate":1253},[1171],"tlb-updates",[773],[1174],{"_uid":820,"text":1175,"component":988},{"type":48,"content":1176},[1177,1184,1192,1200,1204,1211,1215,1222,1226,1233,1237,1241],{"type":518,"attrs":1178,"content":1179},{"level":830},[1180],{"text":1181,"type":55,"marks":1182},"Dunt worry abart a thing",[1183],{"type":58},{"type":51,"content":1185},[1186],{"text":1187,"type":55,"marks":1188},"TLB isn’t just based in Yorkshire, we embody its values in everything we do. From our no-nonsense honesty to our strong work ethic, we take pride in being direct, reliable, and grounded. Our Yorkshire roots aren’t just a part of our geography; they shape how we run our business, work with clients, and build meaningful relationships.",[1189],{"type":527,"attrs":1190},{"color":1191},"#1A2558",{"type":518,"attrs":1193,"content":1195},{"level":1194},4,[1196],{"text":1197,"type":55,"marks":1198},"Authenticity as a Business Strength",[1199],{"type":58},{"type":51,"content":1201},[1202],{"text":1203,"type":55},"In a world where many businesses try to fit a mold, we believe in standing out by staying true to who we are. We tell clients what they need to hear, not just what they want to hear. This approach builds trust and ensures we deliver solutions that genuinely add value. Success isn’t just about technical expertise - it’s about honesty, integrity, and building strong, lasting partnerships.",{"type":518,"attrs":1205,"content":1206},{"level":1194},[1207],{"text":1208,"type":55,"marks":1209},"The Yorkshire Accent: A Badge of Honour",[1210],{"type":58},{"type":51,"content":1212},[1213],{"text":1214,"type":55},"Accents shape first impressions, and the Yorkshire accent carries a reputation for being warm, trustworthy, and straightforward. Some see accents as barriers in business, we see them as an asset. At TLB, we encourage our team to embrace their natural way of speaking because authenticity matters more than polished corporate speech.",{"type":518,"attrs":1216,"content":1217},{"level":1194},[1218],{"text":1219,"type":55,"marks":1220},"Breaking Stereotypes Around Accents",[1221],{"type":58},{"type":51,"content":1223},[1224],{"text":1225,"type":55},"Studies show that accents can influence hiring, promotions, and client perceptions. But should they? We challenge the idea that a neutral accent equals professionalism. In reality, diversity in communication strengthens businesses, making them more relatable and approachable.",{"type":518,"attrs":1227,"content":1228},{"level":1194},[1229],{"text":1230,"type":55,"marks":1231},"Shaping a More Inclusive Workplace",[1232],{"type":58},{"type":51,"content":1234},[1235],{"text":1236,"type":55},"By embracing our identity, including our accents, we foster a workplace where people feel valued for their skills, not how they sound. We believe businesses thrive when employees bring their true selves to work. Encouraging these conversations helps break down outdated biases and paves the way for more inclusivity in the professional world.",{"type":51,"content":1238},[1239],{"text":1240,"type":55},"Yorkshire isn’t just where we’re from - it’s who we are. At TLB, we believe that staying true to our roots makes us stronger, more trustworthy, and better at what we do.",{"type":51,"content":1242},[1243],{"text":1244,"type":55,"marks":1245},"Authenticity, honesty, and integrity aren’t just value, they’re the foundation of our success.",[1246],{"type":58},"Embracing Authenticity at TLB",{"id":1249,"alt":1250,"name":67,"focus":67,"title":67,"source":67,"filename":1251,"copyright":67,"fieldtype":299,"meta_data":1252,"is_external_url":13},21706419,"Three small birds perched on a mossy branch, each wearing a different colored flat cap: red, gray, and brown.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F332600\u002F1750x1200\u002F55b35391ff\u002Fyorkshire-birds-flatcap-jpg.webp",{"alt":1250,"title":67,"source":67,"copyright":67},"2025-03-05 00:00","rooted-in-yorkshire","chirps\u002Frooted-in-yorkshire",[1257],"Design","1ab35204-93d2-4ea0-83af-04faa2779f7c","2025-04-23T16:12:19.914Z",[],{"name":1262,"created_at":1263,"published_at":432,"updated_at":1264,"id":1265,"uuid":1266,"content":1267,"slug":1400,"full_slug":1401,"sort_by_date":378,"position":1402,"tag_list":1403,"is_startpage":13,"parent_id":462,"meta_data":378,"group_id":1405,"first_published_at":1406,"release_id":378,"lang":383,"path":378,"alternates":1407,"default_full_slug":378,"translated_slugs":378},"TLB Have Flown the Nest","2025-04-03T08:28:46.108Z","2026-06-24T10:51:37.898Z",649876173,"47c51425-72c0-4aa7-a007-b35275837ede",{"_uid":814,"tags":1268,"title":1262,"author":1269,"content":1270,"excerpt":1147,"subtitle":1394,"component":1149,"readLength":991,"featuredImage":1395,"publishedDate":1253},[816],[773],[1271,1330,1338],{"_uid":820,"text":1272,"component":988},{"type":48,"content":1273},[1274,1281,1319,1326],{"type":518,"attrs":1275,"content":1276},{"level":830},[1277],{"text":1278,"type":55,"marks":1279},"Meet the New Crew",[1280],{"type":58},{"type":845,"content":1282},[1283,1295,1307],{"type":848,"content":1284},[1285,1291],{"type":51,"content":1286},[1287],{"text":1288,"type":55,"marks":1289},"Mallin – UI Director",[1290],{"type":58},{"type":51,"content":1292},[1293],{"text":1294,"type":55},"Mallin joins us to lead UI design, ensuring every project not only functions flawlessly but looks top-tier. With years of experience crafting intuitive interfaces, he’s here to make sure your users get the best experience possible. Think of him as our own pixel-perfect architect.",{"type":848,"content":1296},[1297,1303],{"type":51,"content":1298},[1299],{"text":1300,"type":55,"marks":1301},"Giorgio – Digital Apprentice",[1302],{"type":58},{"type":51,"content":1304},[1305],{"text":1306,"type":55},"Bringing fresh energy and new perspectives, Giorgio is learning the ropes in web development, and digital solutions. His drive to innovate is already making an impact, and we’re excited to see him grow into a key player.",{"type":848,"content":1308},[1309,1315],{"type":51,"content":1310},[1311],{"text":1312,"type":55,"marks":1313},"Darren – Service Co-ordinator",[1314],{"type":58},{"type":51,"content":1316},[1317],{"text":1318,"type":55},"Darren is the glue that keeps everything running smoothly. From managing client requests to ensuring our team stays on track, he’s making sure projects get delivered efficiently and without a hitch.",{"type":518,"attrs":1320,"content":1321},{"level":830},[1322],{"text":1323,"type":55,"marks":1324},"A Bigger Space for Bigger Ideas",[1325],{"type":58},{"type":51,"content":1327},[1328],{"text":1329,"type":55},"Growth means change, and we’ve migrated into a new, larger office to match our ambitions. More room, better facilities, and a setup that reflects who we are. Our new space is a blend of retro aesthetics and modern efficiency, think 80s arcade meets digital agency. Bold design and a workspace built for creativity and collaboration.",{"_uid":990,"columns":991,"content":1331,"component":1008},[1332,1335],{"_uid":994,"media":1333,"component":1000},{"id":996,"alt":997,"name":67,"focus":67,"title":67,"source":67,"filename":998,"copyright":67,"fieldtype":299,"meta_data":1334,"is_external_url":13},{"alt":997,"title":67,"source":67,"copyright":67},{"_uid":1002,"media":1336,"component":1000},{"id":1004,"alt":1005,"name":67,"focus":67,"title":67,"source":67,"filename":1006,"copyright":67,"fieldtype":299,"meta_data":1337,"is_external_url":13},{"alt":1005,"title":67,"source":67,"copyright":67},{"_uid":1010,"text":1339,"component":988},{"type":48,"content":1340},[1341,1348,1390],{"type":518,"attrs":1342,"content":1343},{"level":830},[1344],{"text":1345,"type":55,"marks":1346},"What This Means for You",[1347],{"type":58},{"type":845,"content":1349},[1350,1360,1370,1380],{"type":848,"content":1351},[1352],{"type":51,"content":1353},[1354,1358],{"text":1355,"type":55,"marks":1356},"More Skills, More Solutions",[1357],{"type":58},{"text":1359,"type":55}," – With Mallin, Giorgio, and Darren on board, we bring new expertise in UI\u002FUX, development, and client service.",{"type":848,"content":1361},[1362],{"type":51,"content":1363},[1364,1368],{"text":1365,"type":55,"marks":1366},"Speed & Structure",[1367],{"type":58},{"text":1369,"type":55}," – A larger team means a more defined workflow, reducing delays and improving project efficiency.",{"type":848,"content":1371},[1372],{"type":51,"content":1373},[1374,1378],{"text":1375,"type":55,"marks":1376},"Fresh Perspectives",[1377],{"type":58},{"text":1379,"type":55}," – The mix of experience and young talent keeps our ideas sharp and innovative.",{"type":848,"content":1381},[1382],{"type":51,"content":1383},[1384,1388],{"text":1385,"type":55,"marks":1386},"A Stronger Support System",[1387],{"type":58},{"text":1389,"type":55}," – With a dedicated Service Co-ordinator, communication and project management just got better.",{"type":51,"content":1391},[1392],{"text":1393,"type":55},"We’ve come a long way from where we started, but we’re just getting warmed up. More talent, better processes, and a killer office, TLB is ready to take your digital projects to the next level.","New faces, bigger office, better service",{"id":1396,"alt":1397,"name":67,"focus":67,"title":67,"source":67,"filename":1398,"copyright":67,"fieldtype":299,"meta_data":1399,"is_external_url":13},21673727,"Three birds, including a bald eagle, seagull, and owl, soar above a nest on a leafless tree against a clear blue sky.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F332600\u002F2752x1548\u002F333c286c1d\u002Fflown-the-nest.jpg",{"alt":1397,"title":67,"source":67,"copyright":67},"tlb-have-flown-the-nest","chirps\u002Ftlb-have-flown-the-nest",30,[1404],"TLB Updates","c478b39e-70be-49be-9c3d-8852ab557619","2025-04-23T16:12:20.273Z",[],{"name":1409,"created_at":1410,"published_at":1411,"updated_at":1412,"id":1413,"uuid":773,"content":1414,"slug":1536,"full_slug":1537,"sort_by_date":378,"position":1159,"tag_list":1538,"is_startpage":13,"parent_id":1539,"meta_data":378,"group_id":1540,"first_published_at":1541,"release_id":378,"lang":383,"path":378,"alternates":1542,"default_full_slug":378,"translated_slugs":378},"Scott","2025-05-16T12:12:48.169Z","2026-06-24T10:51:37.491Z","2026-06-24T10:51:37.670Z",672030794,{"_uid":1415,"bird":1416,"body":1417,"name":1409,"color":33,"facts":1434,"profile":1456,"tagline":1515,"linkedin":1516,"position":1518,"birdImage":1519,"component":1524,"gearImage":1525,"playlist_id":1530,"profileImage":1531,"short_profile":1535},"63e17541-6d72-4049-9a67-b6621d2daa32","Operational Owl",[1418,1421],{"_uid":1419,"component":700,"testimonial":1420},"a9cc00d9-7285-416a-a401-fae26ef013c1","74e178bb-9d88-4033-8016-c45fdc00e296",{"_uid":1422,"image":1423,"title":1425,"subtitle":67,"component":797},"11672ca9-5862-4392-8c95-50e41f013e54",{"id":781,"alt":782,"name":67,"focus":67,"title":67,"source":67,"filename":783,"copyright":67,"fieldtype":299,"meta_data":1424,"is_external_url":13},{"alt":782,"title":67,"source":67,"copyright":67},{"type":48,"content":1426},[1427],{"type":51,"attrs":1428,"content":1429},{"textAlign":378},[1430,1431],{"text":791,"type":55},{"text":793,"type":55,"marks":1432},[1433],{"type":58},[1435,1440,1444,1448,1452],{"_uid":1436,"title":1437,"answer":1438,"component":1439},"420ad6fb-08ed-4e16-a95b-421aa8eacffa","Favourite Drink","Honey Rum","FactItem",{"_uid":1441,"title":1442,"answer":1443,"component":1439},"e9a487f9-fc4f-4082-a412-be70f900030e","Music","Indie Rock & 80s Power Ballads",{"_uid":1445,"title":1446,"answer":1447,"component":1439},"8350ca06-2b6e-426b-9e8a-f3cfcce0d328","Alternate Job","Colour Swatch Namer",{"_uid":1449,"title":1450,"answer":1451,"component":1439},"0c09f480-edb1-483f-b2b4-69a7f29520c3","Guilty Pleasure","The Repair Shop",{"_uid":1453,"title":1454,"answer":1455,"component":1439},"7203aec9-1256-4de9-ba69-a83072f2a9d7","Heroes","John Lennon & Eric Cantona",{"type":48,"content":1457},[1458,1463,1467,1471,1475,1479,1505],{"type":518,"attrs":1459,"content":1460},{"level":830},[1461],{"text":1462,"type":55},"Scott cut his teeth as a designer when dial-up ruled and Photoshop took half an hour to open. ",{"type":51,"content":1464},[1465],{"text":1466,"type":55},"He’s been building things ever since, some digital, some made of Lego, but mostly fuelled by Britpop and stubborn optimism.",{"type":51,"content":1468},[1469],{"text":1470,"type":55},"Now he runs operations at TLB. That means people, processes, timings, budgets, and occasionally calming the chaos before it kicks off. He spots the details others miss, asks the questions no one wants to hear, and keeps projects moving without losing the plot.",{"type":51,"content":1472},[1473],{"text":1474,"type":55},"He’s big on doing great work without wrecking your mental health. That’s not a slogan, it’s how TLB works. Respect your time. Support your team. Get the job done, then go to the pub.",{"type":51,"content":1476},[1477],{"text":1478,"type":55},"Outside the studio, Scott’s usually:",{"type":845,"content":1480},[1481,1487,1493,1499],{"type":848,"content":1482},[1483],{"type":51,"content":1484},[1485],{"text":1486,"type":55},"Throwing darts in a pub league with absolutely no ambition",{"type":848,"content":1488},[1489],{"type":51,"content":1490},[1491],{"text":1492,"type":55},"Staring at unfinished DIY and pretending it’s “in progress”",{"type":848,"content":1494},[1495],{"type":51,"content":1496},[1497],{"text":1498,"type":55},"Drinking real ale and singing at live gigs (off-key, no regrets)",{"type":848,"content":1500},[1501],{"type":51,"content":1502},[1503],{"text":1504,"type":55},"Being judged by his Basset Hounds, Rigby and Branston",{"type":51,"content":1506},[1507,1509,1510,1512,1513],{"text":1508,"type":55},"Goonies? Lifelong fan.",{"type":496},{"text":1511,"type":55},"Ghostbusters? Still has the VHS.",{"type":496},{"text":1514,"type":55},"Operations? He ain’t afraid of no scope creep.","Dart throwing, ale drinking, music loving, Basset owner.",{"id":67,"url":1517,"linktype":245,"fieldtype":69,"cached_url":1517},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fscottandrewjackson\u002F","Operations Director",{"id":1520,"alt":1521,"name":67,"focus":67,"title":67,"source":67,"filename":1522,"copyright":67,"fieldtype":299,"meta_data":1523,"is_external_url":13},22341747,"scott bird","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F332600\u002F540x540\u002F2c88a32a6c\u002Fscott-bird.png",{"alt":1521,"title":67,"source":67,"copyright":67},"Person",{"id":1526,"alt":1527,"name":67,"focus":67,"title":67,"source":67,"filename":1528,"copyright":67,"fieldtype":299,"meta_data":1529,"is_external_url":13},66338822822747,"Scott favourite items","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F332600\u002F2700x1400\u002Fa8be9fc132\u002Fscott-profile-pics-pink.jpg",{"alt":1527,"title":67,"source":67,"copyright":67},"1IScL0uByG8NIQZyGYk8P0",{"id":1532,"alt":1409,"name":67,"focus":67,"title":67,"source":67,"filename":1533,"copyright":67,"fieldtype":299,"meta_data":1534,"is_external_url":13},181728237207372,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F332600\u002F1086x1448\u002Fe99e5b1b4e\u002Fscott2.jpg",{"alt":1409,"title":67,"source":67,"copyright":67},"Scott wears two hats, both as our Operations Director and Front-end Developer. A detail driven developer with over two decades of 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