Jo English.

Bespoke Development
Web
JoEnglish.com is a website that helps Italians learn English through an engaging, personality-driven platform.
JoEnglish Banner

Project Overview

JoEnglish commissioned a design agency to refresh the visual direction of the site, and once the new designs were ready, they came to us to implement them, and that’s where the real transformation began.

The existing platform was showing its age. The codebase was several years old, and the user experience no longer matched the quality of the content.

Deliverables

Bring the codebase up to date
Implement a new design across the site
Add meaningful new features to boost engagement and growth
Improve usability for both learners and admins
16.6%Increase in new customer sign ups
13.8%Increase in subscriber retention

Let's hatch a plan.

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JoEnglish app

Our Solution

We reworked the site end-to-end modernising the code, enhancing the experience, and setting Joe up for future growth.

1. Design Implementation

  • Rolled out the new UI across the full platform

  • Ensured consistency, responsiveness, and accessibility

  • Fine-tuned layouts for clarity and ease of use

2. Codebase Overhaul

  • Upgraded and cleaned legacy code

  • Improved performance, maintainability, and stability

  • Prepared the platform for new features and future updates

3. New Features

  • Gamification: Badges that users earn by completing things such as logging in regularly, watching lessons or engaging with Joes community forum

  • Quizzes: Coming very soon to help users test their knowledge

  • Trustpilot Integration: Builds credibility and increases sign-ups

  • Special Offer Flows: Targeted promotions and lead capture

  • Schools Mode: Dedicated functionality for school partnerships, with role-specific access controls and protections for students.

Jo English family

Why It Works

  • Future-ready
    A stable codebase to support future enhancement

  • Engaging for learners
    Gamified progression and clean design both improve retention

  • Flexible for growth
    Easy to scale, customise, and build on as JoEnglish expands

JoEnglish is now a retained client, relying on us to continuously improve, expand, and fine-tune the platform as it continues to grow.

What the client said.

A word from JoEnglish

“I rely on TLB all the time. If I phone they answer… they are always around. That, as a client is peace of mind, especially for people who rely on their website”
Joe, Founder, JoEnglish.com

Final Thoughts.

Good design is just the start.

With a modern platform and smart features in place, JoEnglish is now equipped to grow with its audience.

"TLB... What can I say... Basically, Brilliant!"

Joe, Jo English

Jo English pointing

Want to turn a design into something powerful?

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